Ráhel Orbán is the Creative Director of BDPST Group, Managing Director of BDPST Koncept, she is a prominent figure in the Hungarian tourism industry.

Her responsibilities include the creation and development of brand strategies, with a particular focus on how Hungarian cultural elements can be incorporated into internationally outstanding brands. This approach is reflected in her successful collaborations with renowned brands such as Marriott International, Mandarin Oriental, and LVMH. After graduating from the tourism and hospitality program at Corvinus University of Budapest, Ráhel Orbán obtained an Executive MBA in Hospitality Management from the Ecole Hôtelière de Lausanne. She also pursued cultural studies at Université Paris-Sorbonne and Boston University.

In addition to her native Hungarian, she speaks English and French fluently.